TOYOTA AUTOMATIVE SERVICE AND EXHIBITION OF THAILAND

Author: Mr. Jakkapan Damrongchaiwiwat

Advisor: Dr. Chanokporn Phaisitthikun

Design concept: To reflect the automotive industry and technological innovation through a smooth, curved shape similar to the aerodynamics of future cars or vehicles and the identity of the Toyota brand. Using the concept of modernity and limitless movement through continuous lines that blend harmoniously to reduce the rigidity of traditional structures and create a sense of movement even when standing still, as well as choosing modern materials. For example, clean white glass and aluminum composite with a rigid frame structure enhances the building’s flexibility, while the interior space is designed to be airy and open to accommodate the display of automotive-related technologies and products. It also incorporates the concept of sustainability through the design that takes into account the efficient use of energy and the integration of green spaces around the building to create balance with the surrounding environment. All of this makes the building a true symbol of the fusion of art, technology and innovation that reflects the future of travel.